1. CEO/Board - Do you have a corporate policy for the 20%+ of stakeholders with hidden disabilities, difficulties and differences that specifically includes them in your organisation's plans and sets out to enable them to access all the information your organisation produces – thus ensuring you have made "reasonable adjustments" and comply with the law?
   
   yes  no
2. Company Secretary - Do you have a published company legal policy statement/guidelines compliant with the DDA Code of Practice for hidden disabilities as well as visible disabilities e.g. wheelchairs need ramps etc?
   
   yes  no
3. Marketing Director - Do you have a marketing policy that includes those with hidden differences as a specific "target market" who require separate and unique identification of their needs as customers e.g. alternatives to reading if dyslexic/illiterate?
   
   yes  no
4. Communication Director – Do you have a communication policy that includes those with hidden differences as a specific group who require separate and unique identification of their needs as customers, colleagues, shareholders, stakeholders, e.g. Company Report and Accounts produced in a visually friendly format for the visually impaired?
   
   yes  no
5. HR Director – Do you have a policy for recruitment and retention of those with hidden differences e.g. an accessible website for the blind?
   
   yes  no
6. Disability Equality Scheme – if you are a public body, have you taken steps to publish a Disability Equality Scheme and Action Plan by December 2006?
   
   yes  no

PROCEDURES

1. Management Programme – Have you initiated a programme of events/information to inform your organisation's managers of the implications of the law, and the business and social responsibility issues of the Hidden Differences market?
   
   yes  no
2. Marketing and Communication Specialists' Programme – do you have an education and training programme for your specialists, e.g. in legal requirements, copy, design, and website accessibility?
   
   yes  no
3. Staff Programme – have you initiated a programme of events/information to inform each individual in your organisation of the personal implications for them of the law in relation to disabilities like dyslexia, e.g. their right to a reasonable adjustment to their working practices, or the provision of auxiliary aids or services?
   
   yes  no
4. On-going training – legal marketing, communication etc. Do you have on-going training for all of your specialists and managers/supervisors so they are aware of legal developments, and the new tools and techniques available to support those with hidden differences?
   
   yes  no
5. Customers/Community/Shareholders Awareness – do your stakeholders know where and how to access your marketing and communication in a way that meets their needs?
   
   yes  no

PRACTICES

1. Website Compliance – is your external website compliant with the legal requirement to make "reasonable adjustments", the W3C (World Wide Web Consortium) Industry Standard, and the recommendations of groups dealing with specific disabilities such as the RNIB, and the BDA?
   
   yes  no
2. Intranet and Workplace IT Compliance – is your intranet and workplace IT environment compliant with the requirements that apply to your website, and do you provide IT support, tools, hardware and software for the desk top environment e.g. screen readers etc.?
   
   yes  no
3. Corporate Communication – Marcoms and other literature – do you provide alternative accessible communication e.g. electronic alternatives to paper based communication such as leaflets, guides and other small print documents?
   
   yes  no
4. Individual support – do individuals have access to support e.g. coaching/hardware/software/quiet area to work?
   
   yes  no
5. HR recruitment and retention practices – do you have established practices that individuals are made aware of throughout their employment for declaring disabilities or difficulties in communication?
   
   yes  no

PANELS AND RESEARCH/TESTING STAKEHOLDER NEEDS OF THE 20%+

1. Customer Needs – have you assessed the size, scope, nature, perceptions and needs of the different segments of hidden differences customers?
   
   yes  no
2. Colleague Needs – do you include specific Hidden Differences questions in your employee attitude surveys and hold panels to get feedback?
   
   yes  no
3. Product and Service Communication – do you test your existing and new products and services communication with panels that represent the 20% population with hidden differences?
   
   yes  no
4. Marketing/Advertising/PR/Design – do you test your marcom communication with 20%+ panels?
   
   yes  no