Our Vision – A world of communication diversity.
"I see a world where organisations recognise that ‘everybody is different’ when it comes to their communication preferences, needs and wants." Kevin M Thomson

For example you may have an aural preference to hear information rather than read it, you may have a need to listen to information when and where you can, like on the train when you commute, on your mp3 rather than waste time at the office, and you may want to have information sent to you via RSS feeds direct to you iPod rather than spending time surfing. You may be blind, dyslexic, not be able to understand English be it written or spoken, have not a clue about jargon, need a screen reader etc. That’s communication diversity.

Our Bold Goal – To ensure communication diversity is a normal everyday activity and to create an environment where everyone sees the need for, and is running a 'Big Big Difference' type of communication diversity programme.
Our business goal is to create a recognition in the marketing and communication world where difficulties and disabilities are viewed as ‘normal’ and a normal, everyday part of the markeing and communcation process.

Our Mission - First in marketing and communication diversity

Our mission is to be seen as ‘first in marketing and communication diversity’. We are the people to come to when it comes to the policies, procedures, practices, programmes and panels for communication diversity.

Our Strategy – Lead the way in thought leadership

Our strategy is to be seen to lead the way in thought leadership with books, articles, platform speaking, case studies, press coverage, new thinking and part of creating the global frameworks for a communication diversity’ aware world e.g. membership of BSI Disability Standard Committee on Web Usability IST45.

Our Team - Kevin M Thomson FCIM ABC

Founder

Kevin has a background of Business, Brand, Marketing and Communication - Kevin himself a dyslexic, has pioneered the use of internal marketing and branding inside organisations for more than twenty years. He was founder and President of the Marketing and Communication Agency (MCA), Europe’s foremost internal marketing agency, acquired by WPP in 2001.

Formerly President of Enterprise IG Business and Brand Engagement - a part of Enterprise IG, the worlds leading branding agency with clients like Vodafone, Ericssons and Sony.

Books and Articles - A leading authority on communication in the workplace, Kevin has written numerous published articles and many management books including the ground-breaking Employee Revolution (FT Pitman), Emotional Capital, Passion at Work (Capstone) and his latest book, The Company Culture Cookbook (FT Prentice Hall). He has also featured in other books including the Financial Times Management Handbook.

• Honorary Professor University of Birmingham School of Business
• Fellow Chartered Institute of Marketing
• Accredited Business Communicator - IABC
• Formerly President Enterprise IG Business and Brand Engagement
• Author The Employee Revolution, Managing Your Internal Customers,Emotional Capital, Passion At Work, The Company Culture Cookbook www.thecompanyculturecookbook.com, EASY! English.
• International Speaker on Business Communication
• Founder - Textic Ltd
• Recently discovered dyslexic

Clients and Awards - His organisational communication clients have covered many of the worlds leading organisations including BA, Sony, Vodafone, Electrolux, Anglo American, KPMG, Barloworld, Royal and Sun Alliance. His team has won many awards including the New York Film Festival for non-broadcast video Gold and Silver Awards for BA Putting People First Again, IABC Gold Quill Awards and IPR Awards of Excellence

Founder and Director - Hidden Differences - As a result of a family member with communication difficulties including dyslexia and ADHD Kevin saw a need to become involved in promoting the needs of people with communication difficulties to the marketing and communication profession.

He set up Hidden Differences to develop strategies, training, research and tools to assist in the three areas of reading, writing and responding in a text driven world – for people with and without communication difficulties. His aim - to take the difficulty out of communication.

Sally Hayward, BA (Hons) and Barrister, Gray's Inn.

Director of Legal Compliance

Sally has 20 years' experience working as a government lawyer. She was a member of the Home Office led Sexual Offences Review team which made widespread recommendations resulting in a major revision of the law. She has represented the United Kingdom on legal issues at Strasbourg, and provided legal policy advice to the Director of Public Prosecutions, the Attorney General and Cabinet Office on a wide range of topics. Sally has written and delivered legal training packages to Crown Prosecutors and the police. She has also assisted in area performance audits for the Crown Prosecution Service, and was a key player in prosecution planning for Y2K. Most recently, she has specialised in the high profile area of anti social behaviour, as one of a team of specialist lawyers reporting directly to the Attorney General.

Sally relishes the challenge of helping companies and organisations understand and implement the requirements of the Disability Discrimination Acts. 'This is a real win win for everyone. Making communication accessible to all not only opens up the marketplace, it also helps to empower employees, so they can give of their best. The Disability Rights Commission (DRC) have started to become active in tackling non compliant communication, and the 2005 Act will make it all the more essential that all advertisers get their message across in accordance with the law. No company or organisation would want to have the negative publicity of being sued by the DRC. The legislation requires a new mindset, and I look forward to helping service providers broaden their communication horizons.'