Parabranding - The Marketing and Communication Guide to a 650 million global, local and innumerable niche audiences.
Parabranding gets a new standard BS8878 -
due out 2009. In the meantime use the Parabranding Quick Checklist below - the basis for the framework in BS8878.
Representing CIM and IMRG We are proud to be representing, through Kevin Thomson FCIM ABC, the Chartered Institute of Marketing CIM and the global internet retailers association IMRG on BS8878. This new international standard is due out for public discussion end 2008 and published in Q2 2009.
Industry Leaders Develop Organisational and Marketing Communication Framework For Digital Accessibilty.
This standard developed by a committee of industry leaders, including many experts in the field is aimed at the marketing, branding and communication professions; people who are responsible for the vast majority of content on business and public sector websites and intranets. It is a standard designed to provide corporate guidance and governance on organisational change and culture as well as on web design itself to assist the elderly, disabled and related audiences inside and outside organisations. In the meantime you can ask yourself the questions below and be pretty sure you will have covered the framework issues that you need to think about when it comes to digital accessibilty and parabranding for your organisation and its audiences.
BS 8878 - The British Standards Institute, International Guide and Governance to Web Accessibilty for Marketing and Communication to the Elderly, Disabled and Related Audiences.
In short, this is not just the 'how to' for building accessible websites - that is the job of WCA1, the new WCAG 2 and the many web design agencies and experts in this area; BS8878 is the international standard to building an accessible digital 'Parabrand' - the 5 P's for organisational success - The Policies, Practices, People, Products and Persuasion you need to maximise the inclusivity market of at least 650 million disabled people across the globe and at least 20% in total with communication accessibility difficulites.
The Parabranding quick checklist and process guide to the value proposition
Call us to discuss how we can help introduce Parabranding into your organisation.
Click here The Parabranding Quick Checklist
